Tying it all together

You’ve heard the buzz. You’ve created a Facebook profile for yourself, right? You’ve discovered how to create a Facebook page for your business, right? You’ve created a LinkedIn profile, right? You’ve created a LinkedIn business profile for your business, right? You’ve added a blog, like this, to your website, right? Have you added or claimed your entry on Yelp?

No? Not yet? Yes? Are we there yet? Probably not.

In fact, you’re just getting started — you’re at the beginning, not the end. Zeetix, LLC is here to help.

Launched!

The new-improved Zeetix, LLC site is launched.

This blog is the place to find up-to-date commentary and news about what’s happening with Zeetix. It’s intended to be a behind-the-scenes look at what we’re doing and why. Think of this as the “Special Features” section of a DVD, where you get to meet the players and see how we work.

It’s also a bit like a reality TV show. I’ll be blogging about what I’m doing and how I’m doing it. A web strategy is a lot like a music performance or a theater production. It starts with a “patron” — the client — who wants a particular kind of show, piece of music, or movie. The client decides whether he or she wants jazz or classical, an action movie or a love story, a drama or a comedy.

It needs a conductor and composer (that’s me), a score, skilled performers, and a host of people and companies who — when the job is done right — the audience is never even aware of until they read the program or watch the credits roll at the end of the movie.

For better or worse, a blog like this is also your very best way to learn — in real time — how I work, and how the people I work with work. So it’s surely a marketing effort. You’ll get to know me, you’ll get to know the people who make me successful (and who I help succeed), and you’ll get to know some of our customers. I hope you’ll contact me the next time you or someone you know wants help with their show.

Let’s get started.